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Balkanalysis.com Briefing with Marianna Mominova, Avala Resort and Villas Montenegro, May 2011

Budva, Montenegro– On May 19, 2011 Balkanalysis.com Director Chris Deliso conducted a briefing with Marianna Mominova, Director of Sales and Marketing at Avala Resort & Villas in Budva.

In the briefing, Ms Mominova gave an overview of the history of the hotel – the oldest in this popular Montenegrin coastal resort town – including background information on its renovation program, carried out since being privatized in 2004.

The Avala, which has a sister hotel in a mountain location in Kolasin, in northern Montenegro, is owned by the firm Beppler & Jacobson Montenegro.

While it took three years to complete the first wing of new villas, Director Mominova stressed that this was due to a law in Montenegro forbidding construction during the summer season, which required architects to be creative in order to finish on time. Hotel planners are continuing additions to the total property, including buildings and the rest of the resort (55,000 sq m), which will soon include a casino (to be owned by a separate company but based on-site). In addition to the 274 units, including regular rooms and terraced villas, the Avala plans for another 29 accommodation units to be finished. An impressive indoor café area with full-length windows allows breathtaking views over the sea and sidewalls of the old town.

The Avala Resort has no real competition in terms of size and luxury in the immediate area, added the manager, noting that it has an ideal location 50m from the picturesque old town, as well as a beach, spa centre, outdoor and indoor pools, Ms Mominova stated that it caters for everyone from leisure guests to tour groups, as well as business conferences large and small.

Ms Mominova also discussed a strategy now underway to find ways to extend the season (now primarily summer-oriented, though the hotel works year-round), as well as appeal to a wider array of guests. Currently, Russian tourists make up approximately 35 percent of guests, and local Balkan tourists – a historic standby for the country – are also well represented. However, the manager commended the efforts of the Montenegrin tourism board and Montenegrin Airlines in promoting the country abroad. As a result, the Avala has suddenly become very popular with large groups of French tourists.

Ms Mominova also stressed that the hotel’s location in Budva, the most popular coastal resort town in Montenegro, makes it an ideal base for tourists wishing to explore the country in general.

Finally, as regards the upcoming summer season, the Avala can boast good results. According to Ms Mominova, estimations compared to last year reveal a projected 20-30 percent increase in number of guests for summer 2011. Noting that the hotel has been well-booked in advance, she also mentioned that there is continued availability for guests wishing to sample the five-star luxury of the Avala in this beautiful Adriatic coastal town.

Avala Resort & Villas is a five-star hotel that is owned by the firm Beppler & Jacobson Montenegro, which also owns sister hotel Bianca Resort & Spa in Kolasin. The Avala is the oldest hotel in Budva, with construction having first started in 1934, and subsequently opening in 1937. Following the 1979 earthquake, it underwent renovations. More significant modernizations have occurred since 2004, when the property – then called the Grand Hotel Avala – w as privatized. The resort is marked by an elegant, minimalist feel and handsome, spacious suites and villas with full amenities.

Balkanalysis.com is an American research and analysis firm that provides dedicated coverage of the Balkan and Eastern Mediterranean regions, in areas ranging from politics and security to economics and culture. It draws on the expertise of its broad network of field analysts and reporters representing a number of various countries and professional backgrounds.

Balkanalysis Briefings is a regular series in which correspondents of Balkanalysis.com, sometimes in affiliation with partner organizations, engage with representatives of companies, governmental institutions, non-governmental groups and other organizations professionally involved with the Balkan and Mediterranean regions in order to gain insight into issues, trends and other factors affecting present and future developments in the area. This process contributes to better analytical and prognostic research, allowing Balkanalysis.com to better serve its readers, while also providing Briefings partners an opportunity to make their products, services and goals better and more clearly known among those most actively involved with the region.

For more information on how to arrange a briefing with Balkanalysis.com for your firm, institution or other organization, please contact us directly.

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